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7.30周报:腾讯视频试水宠物综艺,《萌主来了》口碑流量双高

来源: 南方日报网络版     时间: 2020年02月22日 18:55:42
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(平)(台)(篇)(
本)(周)(腾)(讯)(视)(频)(以)(38%的)(播)(放)(量)(份)(额)(居)(于)(首)(位)(
独)(播)(平)(台)(中)(,腾)(讯)(视)(频)(播)(放)(量)(走)(势)(较)(为)(稳)(健)(
多)(平)(台)(:共)(有)(6档)(节)(目)(,播)(放)(量)(总)(和)(为)(4.22亿)(;
独)(播)(平)(台)(:数)(量)(上)(,各)(平)(台)(储)(备)(量)(变)(化)(不)(大)(;播)(放)(量)(上)(,腾)(讯)(视)(频)(和)(优)(酷)(属)(于)(上)(升)(状)(态)(。
多)(平)(台)(:共)(有)(6档)(节)(目)(,播)(放)(量)(总)(和)(为)(4.22亿)(;
独)(播)(平)(台)(:数)(量)(上)(,各)(平)(台)(储)(备)(量)(变)(化)(不)(大)(;播)(放)(量)(上)(,腾)(讯)(视)(频)(和)(优)(酷)(属)(于)(上)(升)(状)(态)(。
节)(目)(篇)(
偶)(像)(养)(成)(节)(目)(扎)(堆)(,垄)(断)(周)(榜)(总)(榜)(TOP3
第)(30周)(,网)(络)(综)(艺)(排)(行)(榜)(
《明)(日)(之)(子)(》周)(累)(积)(播)(放)(量)(2.96亿)(;总)(播)(放)(量)(突)(破)(13亿)(,居)(骨)(朵)(网)(络)(综)(艺)(总)(榜)(第)(2位)(;
《2017快)(乐)(男)(声)(》周)(累)(积)(播)(放)(量)(2.22亿)(;总)(播)(放)(量)(17亿)(,居)(骨)(朵)(网)(络)(综)(艺)(总)(榜)(第)(1位)(;
《中)(国)(有)(嘻)(哈)(》周)(累)(积)(播)(放)(量)(1.97亿)(;总)(播)(放)(量)(10.7亿)(,居)(骨)(朵)(网)(络)(综)(艺)(总)(榜)(第)(3位)(。
《明)(日)(之)(子)(》周)(累)(积)(播)(放)(量)(2.96亿)(;总)(播)(放)(量)(突)(破)(13亿)(,居)(骨)(朵)(网)(络)(综)(艺)(总)(榜)(第)(2位)(;
《2017快)(乐)(男)(声)(》周)(累)(积)(播)(放)(量)(2.22亿)(;总)(播)(放)(量)(17亿)(,居)(骨)(朵)(网)(络)(综)(艺)(总)(榜)(第)(1位)(;
《中)(国)(有)(嘻)(哈)(》周)(累)(积)(播)(放)(量)(1.97亿)(;总)(播)(放)(量)(10.7亿)(,居)(骨)(朵)(网)(络)(综)(艺)(总)(榜)(第)(3位)(。
【2017年)(第)(30周)(网)(综)(累)(积)(播)(放)(总)(量)(】
【截)(至)(7月)(30日)(的)(网)(综)(播)(放)(总)(量)(】
周)(榜)(TOP5,在)(本)(周)(播)(放)(量)(占)(比)(达)(60%
萌)(宠)(翻)(身)(做)(主)(角)(!腾)(讯)(视)(频)(新)(鲜)(试)(水)(,打)(响)(垂)(直)(领)(域)(战)(
近)(期)(网)(综)(被)(选)(秀)(、freestyle强)(势)(霸)(屏)(,但)(在)(一)(众)(大)(制)(作)(、超)(级)(IP的)(围)(攻)(下)(,于)(6月)(13日)(在)(腾)(讯)(视)(频)(上)(线)(的)(《萌)(主)(来)(了)(》显)(得)(格)(外)(与)(众)(不)(同)(。虽)(然)(节)(目)(制)(作)(成)(本)(不)(算)(高)(,但)(这)(档)(聚)(焦)(萌)(宠)(的)(节)(目)(却)(一)(路)(稳)(稳)(当)(当)(,截)(止)(目)(前)(已)(取)(得)(6.7亿)(的)(播)(放)(量)(,位)(列)(骨)(朵)(网)(综)(总)(榜)(第)(四)(位)(。
节)(目)(由)(腾)(讯)(视)(频)(和)(星)(驰)(传)(媒)(联)(合)(投)(资)(出)(品)(,主)(打)(明)(星)(与)(萌)(宠)(的)(互)(动)(,节)(目)(中)(明)(星)(嘉)(宾)(将)(接)(受)(素)(人)(委)(托)(,变)(身)(专)(职)(“铲)(屎)(官)(”带)(领)(萌)(宠)(们)(完)(成)(各)(种)(任)(务)(。《萌)(主)(来)(了)(》的)(主)(题)(元)(素)(选)(取)(的)(很)(讨)(巧)(,切)(入)(点)(也)(很)(小)(,就)(是)(可)(爱)(的)(宠)(物)(寄)(养)(,但)(是)(却)(不)(止)(吸)(引)(了)(爱)(宠)(人)(士)(,还)(圈)(粉)(了)(很)(多)(渴)(望)(拥)(有)(陪)(伴)(的)(年)(轻)(人)(。无)(论)(是)(宠)(物)(还)(是)(主)(人)(,孤)(独)(感)(是)(社)(会)(的)(一)(大)(困)(扰)(,养)(宠)(物)(也)(是)(现)(代)(人)(最)(容)(易)(消)(解)(孤)(独)(感)(和)(获)(得)(陪)(伴)(感)(的)(方)(式)(。由)(此)(可)(见)(节)(目)(的)(立)(意)(,必)(将)(唤)(起)(更)(多)(群)(体)(的)(共)(鸣)(。
《萌)(主)(来)(了)(》的)(播)(放)(量)(变)(化)(趋)(势)(与)(节)(目)(更)(新)(时)(间)(有)(关)((会)(员)(周)(一)(晚)(八)(点)(播)(出)(,周)(二)(转)(免)(),前)(期)(流)(量)(较)(高)(,后)(趋)(于)(平)(稳)(。
豆)(瓣)(:共)(有)(265人)(评)(价)(,评)(分)(6.6,五)(星)(好)(评)(24.5%。用)(“卖)(萌)(”故)(事)(打)(破)(动)(物)(与)(人)(的)(界)(限)(,新)(颖)(的)(主)(题)(和)(呆)(萌)(的)(宠)(物)(为)(节)(目)(加)(分)(不)(少)(。
节)(目)(用)(户)(特)(征)(:12-34岁)(成)(主)(要)(受)(众)(人)(群)(,女)(性)(用)(户)(关)(注)(度)(较)(高)(,达)(85%。
有)(数)(据)(显)(示)(中)(国)(养)(宠)(物)(人)(群)(已)(达)(4亿)(,年)(轻)(化)(特)(征)(十)(分)(显)(著)(,80、90后)(占)(79.5%,其)(中)(女)(性)(占)(比)(70.4%。节)(目)(用)(户)(与)(养)(宠)(人)(士)(有)(高)(度)(的)(重)(叠)(性)(与)(内)(容)(契)(合)(度)(。
综)(合)(考)(虑)(宠)(物)(市)(场)(受)(众)(人)(群)(后)(,星)(驰)(传)(媒)(与)(以)(“年)(轻)(+女)(性)(”为)(主)(要)(用)(户)(群)(体)(的)(腾)(讯)(视)(频)(深)(度)(合)(作)(,也)(保)(证)(了)(《萌)(主)(来)(了)(》能)(够)(最)(大)(限)(度)(影)(响)(垂)(直)(受)(众)(群)(。
弹)(幕)(:节)(目)(中)(明)(星)(嘉)(宾)(虽)(均)(有)(提)(及)(;但)(仍)(盖)(不)(过)(“主)(角)(”的)(光)(环)(,萌)(主)(们)(的)(魅)(力)(无)(法)(阻)(挡)(。
微)(博)(话)(题)(:《萌)(主)(来)(了)(》截)(至)(目)(前)(累)(积)(阅)(读)(1.3亿)(,讨)(论)(63.4万)(,粉)(丝)(2538
《萌)(主)(来)(了)(》节)(目)(详)(情)(
据)(骨)(朵)(了)(解)(,除)(了)(目)(前)(在)(腾)(讯)(视)(频)(上)(线)(的)(《萌)(主)(来)(了)(》外)(,近)(期)(优)(酷)(即)(将)(上)(线)(的)(《小)(手)(牵)(小)(狗)(》节)(目)(,选)(择)(将)(“萌)(娃)(”和)(“萌)(宠)(”两)(大)(萌)(物)(放)(在)(一)(起)(,打)(破)(亲)(子)(类)(综)(艺)(节)(目)(惯)(常)(的)(“人)(与)(人)(”互)(动)(关)(系)(,看)(点)(十)(足)(。关)(于)(萌)(宠)(类)(节)(目)(,这)(个)(垂)(直)(细)(分)(领)(域)(似)(乎)(在)(今)(年)(将)(掀)(起)(一)(轮)(小)(热)(潮)(。
由)(世)(纪)(佳)(缘)(出)(品)(的)(婚)(恋)(题)(材)(网)(络)(综)(艺)(《拜)(托)(了)(前)(任)(》将)(于)(8月)(3日)(起)(,每)(周)(四)(上)(午)(11:00在)(爱)(奇)(艺)(独)(播)(。这)(档)(借)(由)(“前)(任)(”视)(角)(作)(为)(相)(亲)(交)(友)(主)(轴)(的)(网)(综)(节)(目)(,因)(其)(新)(颖)(独)(特)(的)(节)(目)(理)(念)(引)(发)(业)(内)(人)(士)(的)(广)(泛)(讨)(论)(。
全)(国)(首)(档)(汽)(车)(音)(乐)(脱)(口)(秀)(《卡)(拉)(偶)(客)(》,由)(著)(名)(跨)(界)(相)(声)(演)(员)(王)(自)(健)(以)(及)(著)(名)(节)(目)(主)(持)(人)(林)(海)(分)(别)(担)(纲)(访)(谈)(司)(机)(,驾)(车)(邀)(约)(明)(星)(艺)(人)(边)(聊)(边)(唱)(,在)(轻)(松)(愉)(悦)(的)(音)(乐)(氛)(围)(中)(感)(受)(城)(市)(风)(貌)(、分)(享)(人)(生)(趣)(事)(,并)(邀)(约)(粉)(丝)(上)(车)(共)(享)(移)(动)(卡)(拉)(OK的)(互)(动)(乐)(趣)(。
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