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通用中国召回持续发酵:反超大众是口号还是行动?(图)

来源: 南方日报网络版     时间: 2019年02月21日 04:36:09
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龙虎刷流水不吃和信誉平台官方,招龙虎和代理注册实力诚招代理Q扣992.77.339时时彩龙虎和,意彩彩票代理,意彩官网,意彩平台注册,意彩乐官网,意彩娱乐官方网站通用中国召回持续发酵:反超大众是口号还是行动?(图)

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(本)(报)(记)(者)(俞)(凌)(琳)(上)(海)(报)(道)(  通)(用)(汽)(车)(“召)(回)(门)(”持)(续)(发)(酵)(并)(再)(次)(波)(及)(到)(中)(国)(市)(场)(。5月)(27日)(,国)(家)(质)(检)(总)(局)(官)(网)(发)(布)(信)(息)(称)(,上)(海)(通)(用)(汽)(车)(有)(限)(公)(司)(将)(自)(6月)(30日)(起)(,召)(回)(部)(分)(进)(口)(2009年)(款)(至)(2014年)(款)(别)(克)(昂)(科)(雷)(汽)(车)(,在)(中)(国)(大)(陆)(地)(区)(共)(涉)(及)(召)(回)(26579辆)(。  这)(已)(是)(上)(海)(通)(用)(今)(年)(第)(四)(次)(召)(回)(。受)(通)(用)(全)(球)(召)(回)(的)(影)(响)(,上)(海)(通)(用)(在)(售)(的)(进)(口)(车)(包)(括)(凯)(迪)(拉)(克)(CTS、SRX和)(别)(克)(昂)(科)(雷)(均)(在)(名)(单)(上)(且)(召)(回)(总)(数)(高)(达)(5.19万)(辆)(。如)(此)(数)(量)(之)(大)(,范)(围)(之)(广)(的)(召)(回)(,已)(经)(直)(接)(对)(通)(用)(在)(华)(业)(务)(提)(出)(了)(挑)(战)(。  在)(中)(国)(市)(场)(,通)(用)(与)(大)(众)(打)(得)(不)(可)(开)(交)(,去)(年)(大)(众)(以)(微)(弱)(优)(势)(超)(过)(通)(用)(,通)(用)(已)(经)(制)(订)(了)(一)(项)(投)(资)(高)(达)(120亿)(元)(的)(反)(击)(计)(划)(,而)(“召)(回)(门)(”事)(件)(爆)(发)(,很)(可)(能)(影)(响)(到)(通)(用)(在)(中)(国)(市)(场)(反)(超)(大)(众)(的)(进)(程)(。  21世)(纪)(经)(济)(报)(道)(记)(者)(了)(解)(到)(,在)(通)(用)(持)(续)(召)(回)(的)(阴)(霾)(下)(,上)(海)(通)(用)(经)(管)(会)(已)(启)(动)(了)(应)(急)(方)(案)(,召)(开)(多)(次)(紧)(急)(会)(议)(,而)(技)(术)(出)(身)(的)(上)(海)(通)(用)(总)(经)(理)(王)(晓)(秋)(和)(执)(行)(副)(总)(经)(理)(JulianBlisset计)(划)(从)(强)(化)(国)(产)(产)(品)(品)(质)(入)(手)(,消)(除)(中)(国)(消)(费)(者)(对)(通)(用)(产)(品)(的)(担)(忧)(。  破)(产)(重)(整)(后)(遗)(症)(  通)(用)(最)(新)(一)(次)(的)(召)(回)(中)(,涉)(及)(的)(车)(型)(主)(要)(是)(生)(产)(日)(期)(为)(2008年)(8月)(15日)(至)(2014年)(4月)(10日)(的)(昂)(科)(拉)(,主)(要)(原)(因)(是)(前)(排)(安)(全)(带)(预)(紧)(器)(拉)(索)(的)(布)(置)(问)(题)(,当)(前)(排)(乘)(员)(入)(座)(时)(可)(能)(会)(导)(致)(预)(紧)(器)(拉)(索)(受)(压)(弯)(折)(,存)(在)(安)(全)(隐)(患)(。  由)(“点)(火)(开)(关)(门)(”事)(件)(蔓)(延)(开)(来)(,截)(至)(5月)(28日)(,通)(用)(汽)(车)(北)(美)(召)(回)(总)(数)(已)(经)(超)(过)(1550万)(辆)(。涉)(及)(的)(车)(辆)(包)(括)(别)(克)(昂)(科)(雷)(、GMCAcadia跨)(界)(车)(、雪)(佛)(兰)(Traverse以)(及)(凯)(迪)(拉)(克)(XTS等)(车)(型)(。  通)(用)(召)(回)(原)(因)(亦)(多)(种)(多)(样)(,包)(括)(需)(要)(更)(换)(仪)(表)(盘)(材)(料)(、制)(动)(加)(力)(器)(系)(统)(存)(在)(故)(障)(等)(。其)(中)(,最)(为)(关)(键)(的)(是)(“点)(火)(开)(关)(门)(”事)(件)(。这)(项)(缺)(陷)(已)(经)(导)(致)(了)(12起)(前)(排)(驾)(乘)(人)(员)(死)(亡)(事)(故)(。  这)(使)(得)(上)(任)(不)(久)(的)(通)(用)(汽)(车)(首)(席)(执)(行)(官)(玛)(丽)(-博)(拉)((MaryBarra)不)(得)(不)(面)(对)(国)(会)(的)(质)(询)(,并)(对)(该)(公)(司)(车)(辆)(存)(在)(的)(问)(题)(及)(其)(导)(致)(的)(事)(故)(向)(社)(会)(道)(歉)(。与)(此)(同)(时)(“召)(回)(门)(”影)(响)(到)(通)(用)(的)(报)(表)(,通)(用)(汽)(车)(不)(久)(前)(发)(布)(的)(公)(告)(预)(计)(,本)(财)(年)(第)(二)(季)(度)(用)(于)(相)(关)(汽)(车)(召)(回)(的)(修)(理)(开)(支)(将)(高)(达)(4亿)(美)(元)(。通)(用)(公)(司)(还)(将)(向)(美)(国)(国)(家)(公)(路)(交)(通)(安)(全)(管)(理)(局)(支)(付)(3500万)(美)(元)(罚)(款)(。受)(召)(回)(事)(件)(影)(响)(,过)(去)(3个)(月)(里)(,通)(用)(汽)(车)(股)(价)(呈)(下)(跌)(趋)(势)(,今)(年)(4月)(到)(达)(最)(低)(点)(31.88美)(元)(。  对)(于)(通)(用)(频)(繁)(的)(召)(回)(,PAC公)(司)(顾)(问)(周)(方)(裕)(认)(为)(是)(2009年)(通)(用)(申)(请)(破)(产)(保)(护)(的)(“后)(遗)(症)(”。彼)(时)(,通)(用)(财)(务)(压)(力)(巨)(大)(,通)(用)(汽)(车)(的)(管)(理)(人)(员)(、技)(术)(工)(人)(、生)(产)(一)(线)(的)(工)(人)(,乃)(至)(广)(大)(的)(零)(部)(件)(配)(套)(企)(业)(当)(中)(,均)(出)(现)(人)(心)(不)(稳)(的)(情)(况)(。很)(可)(能)(导)(致)(产)(品)(出)(现)(问)(题)(的)(概)(率)(自)(然)(会)(比)(正)(常)(状)(态)(下)(高)(。  而)(通)(用)(破)(产)(重)(整)(后)(的)(首)(位)(CEO丹)(·艾)(克)(森)(上)(任)(后)(,将)(提)(高)(利)(润)(作)(为)(通)(用)(的)(重)(点)(。与)(大)(多)(数)(汽)(车)(企)(业)(一)(样)(,通)(用)(降)(低)(成)(本)(的)(重)(要)(步)(骤)(是)(降)(低)(采)(购)(成)(本)(。通)(用)(每)(年)(采)(购)(价)(值)(770亿)(美)(元)(零)(部)(件)(和)(原)(材)(料)(,同)(大)(约)(3200个)(零)(部)(件)(供)(应)(商)(进)(行)(合)(作)(。从)(2011年)(7月)(开)(始)(,通)(用)(开)(始)(采)(用)(新)(的)(战)(略)(采)(配)(流)(程)((StrategicSourcingProcess)。据)(通)(用)(汽)(车)(采)(购)(主)(管)(BobSocia透)(露)(,该)(项)(目)(的)(用)(意)(在)(于)(采)(配)(之)(前)(鼓)(励)(零)(部)(件)(供)(应)(商)(尽)(量)(降)(低)(成)(本)(。  而)(零)(部)(件)(供)(应)(商)(如)(能)(在)(产)(品)(定)(价)(上)(达)(到)(通)(用)(的)(要)(求)(,则)(自)(动)(授)(予)(下)(一)(代)(车)(型)(相)(同)(部)(位)(的)(零)(件)(合)(同)(。  而)(这)(系)(列)(举)(措)(,使)(通)(用)(汽)(车)(在)(重)(组)(重)(新)(上)(市)(后)(的)(首)(个)(财)(政)(年)(度)(2011年)(就)(实)(现)(了)(漂)(亮)(的)(财)(务)(数)(字)(,实)(现)(净)(利)(润)(76亿)(美)(元)(。  但)(艾)(克)(森)(对)(此)(并)(不)(满)(足)(,他)(认)(为)(通)(用)(汽)(车)(在)(营)(收)(排)(行)(上)(雄)(踞)(第)(5,但)(在)(利)(润)(排)(名)(上)(却)(位)(列)(20。2012年)(股)(东)(大)(会)(上)(,艾)(克)(森)(再)(度)(重)(申)(了)(通)(用)(提)(升)(利)(润)(的)(重)(要)(性)(,甚)(至)(认)(为)(通)(用)(保)(持)(利)(润)(比)(保)(持)(市)(场)(份)(额)(更)(重)(要)(。有)(供)(应)(商)(透)(露)(,在)(竞)(标)(中)(拿)(到)(合)(约)(的)(供)(应)(商)(,在)(供)(应)(新)(部)(件)(的)(时)(候)(,通)(用)(一)(般)(会)(要)(求)(供)(应)(价)(格)(再)(额)(外)(降)(低)(3%-5%。这)(似)(乎)(也)(暗)(示)(过)(度)(追)(求)(利)(润)(是)(通)(用)(大)(规)(模)(召)(回)(的)(诱)(因)(。  能)(否)(顺)(利)(度)(过)(危)(机)(?  “通)(用)(国)(产)(的)(产)(品)(与)(进)(口)(产)(品)(并)(非)(同)(一)(供)(应)(体)(系)(,所)(以)(通)(用)(的)(召)(回)(也)(仅)(限)(于)(进)(口)(产)(品)(。”上)(海)(通)(用)(内)(部)(人)(士)(表)(示)(。  问)(题)(是)(并)(非)(所)(有)(的)(消)(费)(者)(都)(会)(去)(区)(分)(国)(产)(车)(和)(进)(口)(车)(,这)(必)(然)(会)(影)(响)(到)(消)(费)(者)(对)(通)(用)(整)(体)(产)(品)(质)(量)(的)(信)(心)(。实)(际)(上)(,竞)(争)(对)(手)(已)(经)(尝)(到)(教)(训)(,前)(年)(大)(众)(DSG召)(回)(使)(品)(牌)(号)(召)(力)(不)(强)(的)(斯)(柯)(达)(遭)(遇)(了)(销)(售)(瓶)(颈)(,而)(丰)(田)(在)(2010年)(大)(规)(模)(召)(回)(后)(,销)(量)(一)(度)(一)(蹶)(不)(振)(。丰)(田)(开)(始)(系)(统)(完)(善)(内)(部)(体)(系)(,推)(迟)(新)(产)(品)(上)(市)(,直)(到)(今)(年)(才)(逐)(渐)(从)(大)(规)(模)(召)(回)(的)(阴)(影)(中)(走)(出)(来)(。  眼)(下)(通)(用)(正)(处)(于)(走)(出)(破)(产)(的)(关)(键)(期)(。2013年)(通)(用)(汽)(车)(在)(全)(球)(完)(成)(了)(971.46万)(辆)(的)(销)(量)(业)(绩)(,较)(2012年)(同)(比)(增)(长)(4%,2014年)(销)(量)(预)(期)(突)(破)(千)(万)(辆)(的)(关)(键)(节)(点)(。而)(在)(通)(用)(全)(球)(最)(大)(的)(中)(国)(市)(场)(,正)(与)(大)(众)(打)(得)(不)(可)(开)(交)(。2013年)(,大)(众)(汽)(车)(在)(中)(国)(市)(场)((包)(括)(香)(港)()销)(量)(为)(327.1万)(辆)(,同)(比)(增)(长)(16.2%,超)(过)(了)(通)(用)(汽)(车)(的)(316万)(辆)(销)(量)(。  今)(年)(第)(一)(季)(度)(中)(,大)(众)(集)(团)(在)(华)(累)(计)(销)(量)(又)(被)(通)(用)(反)(超)(,两)(家)(公)(司)(的)(销)(量)(分)(别)(达)(到)(880700辆)(与)(919114辆)(。在)(这)(个)(紧)(要)(的)(关)(头)(,对)(通)(用)(的)(高)(层)(来)(说)(,最)(重)(要)(的)(是)(要)(打)(消)(消)(费)(者)(的)(顾)(虑)(,重)(塑)(信)(心)(。实)(际)(上)(,通)(用)(技)(术)(型)(CEO玛)(丽)(·博)(拉)(上)(任)(后)(试)(图)(通)(过)(多)(项)(人)(事)(任)(命)(来)(应)(对)(大)(规)(模)(召)(回)(可)(能)(引)(发)(的)(危)(机)(。  玛)(丽)(·博)(拉)(成)(功)(挖)(角)(前)(大)(众)(汽)(车)(集)(团)(美)(国)(公)(关)(执)(行)(副)(总)(裁)(TonyCervone,任)(命)(其)(出)(任)(通)(用)(全)(球)(公)(关)(高)(级)(副)(总)(裁)(。TonyCervone走)(马)(上)(任)(的)(第)(一)(件)(事)(便)(是)(解)(决)(通)(用)(大)(规)(模)(召)(回)(造)(成)(的)(危)(机)(。此)(外)(,玛)(丽)(·博)(拉)(任)(命)(通)(用)(老)(将)(JeffBoyer担)(任)(汽)(车)(安)(全)(主)(管)(,负)(责)(召)(回)(等)(产)(品)(安)(全)(问)(题)(。她)(还)(聘)(请)(曾)(经)(负)(责)(司)(法)(部)(调)(查)(雷)(曼)(兄)(弟)(案)(的)(知)(名)(律)(师)(AntonValukas对)(通)(用)(展)(开)(内)(部)(调)(查)(,以)(期)(获)(得)(消)(费)(者)(的)(信)(任)(。  而)(在)(中)(国)(市)(场)(,上)(海)(通)(用)(总)(经)(理)(,技)(术)(出)(身)(的)(王)(晓)(秋)(和)(其)(新)(搭)(档)(同)(样)(是)(技)(术)(型)(高)(管)(的)(JulianBlisset正)(在)(推)(行)(一)(项)(“卓)(越)("精)("营)(,创)(领)(未)(来)(”计)(划)(。该)(项)(计)(划)(的)(核)(心)(是)(从)(精)(铸)(品)(牌)(、精)(炼)(品)(质)(、精)(益)(体)(系)(、精)(研)(科)(技)(、精)(塑)(文)(化)(等)(五)(个)(方)(面)(。根)(据)(计)(划)(,凯)(迪)(拉)(克)(品)(牌)(、SUV车)(型)(以)(及)(“双)(君)(一)(宝)(”为)(代)(表)(的)(中)(高)(级)(车)(将)(是)(其)(“精)(”耕)(的)(战)(略)(重)(点)(,对)(标)(竞)(争)(对)(手)(找)(出)(差)(距)(,将)(产)(品)(逐)(步)(完)(善)(,最)(终)(做)(出)(自)(己)(的)(标)(准)(。  但)(是)(这)(些)(措)(施)(能)(否)(使)(通)(用)(顺)(利)(度)(过)(此)(次)(危)(机)(?(编)(辑)(何)(芳)()  作)(者)(:俞)(凌)(琳)(
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